Marketing
GA4 Conversion Tracking with Google Tag Manager, Step by Step
Track GA4 conversions with Google Tag Manager: add the Google tag and an event tag, test in Preview and DebugView, mark a key event, and import it to Ads.
9 min read
Articles
Analysis and commentary on AI, data, and engineering.
Marketing
How to Get Your Content Cited by AI Search (GEO)
What Google, Bing, OpenAI, and Anthropic say about AI search citations, which crawlers to allow, and how to write pages that are easy to quote.
8 min read
Marketing
Google Ads Search Campaign Setup Checklist
A pre-launch checklist for Google Ads Search campaigns: conversion tracking, networks, locations, bidding, match types, negatives, ads, and assets.
9 min read
Marketing
Landing Page Checklist for Conversions
A landing page checklist for conversions: message match with ads, above-the-fold basics, forms, trust, Core Web Vitals, mobile, tracking, and accessibility.
9 min read
Marketing
LINE Official Account for Businesses Targeting Japan
What a LINE Official Account is, why it matters in Japan, how to open one, the three pricing plans and message counts, and tips for non-Japanese teams.
9 min read
AI & LLMs
Prompt Patterns for Marketing Work
Copyable AI prompts for ad copy, keyword grouping, page reviews, report summaries, and plain-English rewrites, based on Anthropic and OpenAI guides.
9 min read
Marketing
UTM Parameters: A Naming Convention That Stays Clean in GA4
A UTM naming convention for GA4: which parameters to use, how utm_medium maps to default channels, a copyable template, and common mistakes.
8 min read
Engineering
What Vibe Coding Is, and Where It Breaks
Vibe coding means prompting an AI and accepting its code unread. See where it works, where it breaks, and what to check before you ship.
8 min read
Marketing
How to Write Responsive Search Ads That Pass Review
Write responsive search ads that pass review: headline and description limits, pinning, Ad Strength, and the editorial rules behind most disapprovals.
9 min read